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PCC supports 'Neighbourhoods Watching' campaign


Neighbourhoods Watching logo

Durham PCC supports 'Neighbourhoods' Watching campaign

Neighbourhood Watch and comparethemarket.com reveal special edition logo as movement celebrates 50 year anniversary.

 New research reveals 65% agree neighbourhoods would be stronger if people were encouraged to get to know each other better
 Yet one in 10 can’t name a single neighbour
 Residents encouraged to join local neighbourhood and home watch scheme at comparethemarket.com/neighbourhoods to strengthen communities
 Iconic Neighbourhood Watch window sticker given new meerkat twist as the famous characters use their cheeky charm to help attract a wider audience

News research* out today, Wednesday 16 July, reveals that one in ten UK residents can’t name a single one of their fellow neighbours. Despite the apparent disconnect, 65% agreed their neighbourhood would be ‘a stronger community if people were encouraged to get to know each other better’ instilling a sense of togetherness and reducing crime levels. Almost a quarter (24%) would even be ‘willing to socialise’ with their neighbours if they had the opportunity to get to know them better.

In a bid to bring communities across the nation together, comparethemarket.com has today joined forces with Neighbourhood Watch as the movement marks its 50th Anniversary. Residents of an original Neighbourhood Watch area came together to reveal the first ever revamp to its logo in the charity’s history. The visual has been updated to include meerkat favourites Aleksandr and Sergei with the writing updated to ‘neighbourhoods watching,’ as the meerkats use their cheeky charm to help Neighbourhood Watch attract a wider audience.

Becoming part of Neighbourhood or Home Watch not only helps to create a safer, more connected community but can also have a positive impact on each and every household. Members both new and old are able to obtain a special edition Neighbourhood Watch window sticker by visiting www.comparethemarket.com/neighbourhoods

Jim Maddan Chairman of the Neighbourhood and Home Watch Network (England & Wales) said: “We've seen a real change in the structure of neighbourhoods over the years with people moving further away from their extended families and an increase in short term rental contracts. This move can leave some people feeling lonely or unsupported, especially young families and the elderly, who hugely benefit from having a strong community and neighbours to rely on in times of need. This is why we're behind comparethemarket.com’s campaign to rally more people to start by simply saying hello to their neighbours. We’re also big fans of the addition of well-loved meerkats to the special edition logo.”

Helen Phipps, Head of Home for comparethemarket.com adds: “ We’ve partnered with Neighbourhood Watch because, like them, we believe in better connected neighbourhoods and the benefits this can bring, both physically and emotionally. It’s our belief that people still want to feel part of a strong community and we’re working with Neighbourhood Watch to encourage small gestures that can have big impacts. It’s the little things, such as greeting your neighbour with a simple ‘hello,’ that can make such a big difference to someone’s environment and peace of mind at home.”


For further information please contact comparethemarketpressoffice@freuds.com, or, Samantha Crawford at freuds on 020 3003 6516 or 07909893493 / Samantha.crawford@freuds.com

Notes to Editors:
*Survey conducted by YouGov Plc on behalf of comparethemarket.com. Total sample size was 2,340 GB adults aged 18+. Fieldwork was undertaken between 9-10 July 2014. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
 comparethemarket.com was launched in 2006 and has grown rapidly over the past seven years to become one of the UK’s leading price comparison websites.
 comparethemarket.com provides customers with an easy way to make the right choice for them on a wide range of products including motor, home, life, travel and pet insurance as well as utilities and money products such as, credit cards and loans.
 comparethemarket.com actively selects its brand partners, working with the best and most trusted organisations to ensure quality service to consumers.
comparethemarket.com is a trading name of BISL Limited. BISL Limited is authorised and regulated by the Financial Conduct Authority. Registered Address: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Registered in England number 3231094.


Posted on Tuesday 15th July 2014
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