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'Don't be a #DeadDrunk pedestrian' launches in Darlington


Image of injured man on car bonnet for #DeadDrunk launch event

Darlington launch event: SATURDAY 7TH MARCH 2015, 12 - 4pm

DON’T be a dead drunk pedestrian – that’s the stark warning from police to revellers in Darlington who may be putting themselves at risk.

From 2011-2013 in the Durham Constabulary area – which includes Darlington -  investigations into pedestrians who died in road traffic collisions found the judgement of eight victims to be officially ‘impaired by alcohol’.

A further 63 were injured in the same period when they too were affected by drink.

On Saturday 7th March, road policing officers from the Cleveland and Durham Specialist Operations Unit (CDSOU) along with officers from other departments within Durham Constabulary will be staging an event in Darlington town centre aimed at raising awareness of the issue.

Between midday and 4pm they will be staging a mock collision involving a ‘drunk’ pedestrian and a vehicle, as well as interacting with members of the public. They will be promoting the key safety messages of the campaign, especially to those who may be heading out into the town on the nighttime.

An alcohol-free bar is also being provided by a local tapas restaurant with additional items supplied by Sainsbury’s Darlington store.

Also taking part will be staff from NECA (North East Council on Addictions), County Durham and Darlington Fire and Rescue, North East Ambulance Service and the police cadets scheme.

The campaign has been put together with backing from the Police and Crime Commissioner’s community safety fund.

Promotional items such as wallets and keyrings bearing the #deaddrunk logo (attached) will be handed out and many of the town’s bars are supporting the campaign by agreeing to use beer mats and advertising material in their premises.

Taxi companies, doorstaff and local beat officers will be reinforcing the safety message throughout Saturday and on subsequent nights. And Arriva buses will be carrying promotional material to support the initiative.

The campaign can be followed on the Twitter feed for the casualty reduction unit,  @SaferJourney using the hashtag #deaddrunk.

Durham’s Police and Crime Commissioner, Ron HOGG said; “This innovative campaign was paid for through my Community Safety Fund and is a scheme I am pleased to be part of. I am delighted it is now being rolled out to other parts of the force area so we can keep even more people safe.

“I urge people to be aware of their alcohol limits and look out for each other, and ensure they make plans to get home safely.”

Posted on Friday 6th March 2015
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